Acc. № 414 · Archive reference image
Music That Never Was № 414
Just. Campaign Promo
Coming soonArchive note
Recovered MTV/NME/The Box promotional material from an alternate 2010s youth culture moment, featuring white-clad figures in a choreographed collapse across concrete. The tagline—'You do it to yourself, you do. And that's why it really hurts'—suggests a campaign exploring complicity and self-inflicted cultural fatigue. Archive notation indicates this was mounted in music video rotation spaces and indie retail environments, now fragmentary and water-damaged. Collectors of millennial angst aesthetics and institutional critique will recognize the reference.
Catalogued, not yet released. This artifact will become available to acquire soon.
One artifact. One owner. On acquisition it is permanently retired from the archive. You receive the high-resolution file and a signed certificate of exclusivity.
About the certificate →Print specification
2752 × 1536 px · 4.2 MP · landscape
- Section
- Music That Never Was
- Style
- contemporary MTV promo, minimalist white-on-grey, overhead photography
- Mood
- claustrophobic, self-aware, institutional
- Palette
- white, grey, concrete
Filed under